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This unit will combine the TWO media concepts of **AUTHORHSIP & FORMAT.** //Key Question: Who created this message?// //Core Concept: All messages are ‘constructed.’//
 * Authorship**

To explore the idea of authorship in media literacy is to look deeper than just knowing whose name is on the cover of a book or all the jobs in the credits of a movie. By asking who created this message, we open up two fundamental insights about all media – “constructedness” and choice.

Format

Key Question: What creative techniques are used to attract my attention?

Core Concept: Media messages are constructed using a creative language with its own rules.

Exploring the format of a media message and examining how a message is constructed, that is, looking at the creative components that are used in putting it together. This includes; words, music, color, movement, camera angle and many more.  