Media+Studies+Week+2

//Silent reading...a more lengthy time today.// //Continue / complete Boo Radley activity.// //Read aloud chapters 1 and 2.// //What does it mean to be an 'Outsider'? What elements of a persons personality make him or her an outsider?// //Which characters in the novel may be considered as 'outsiders'?// //Collect PSA deconstructions// //Discuss theme for PSA assignment// //Handout and work time. Due for presentation on Tuesday.// //Demographic groups -- A group of similar age, race, gender, etc (ie. grade 12 men, middle-aged black women, etc). This may also include an economic sector like those on welfare, or the wealthy.// //Psychographic groups -- A group where the interests and personality traits are similar (ie. high school athletes, amateur artists, etc)// //For your PSA deconstruction, please use the following examples. Refer to them by the names I gave them, please.// **//What's Your Thing?//** //**The Chase**// **//House Hippo//** //**Blood Diamonds**//
 * //19 September//**
 * //16 September//**
 * //14 September//**
 * //Definitions to know://**
 * //Madd Dolls//**





//Notes for 'Purpose'...review the Guiding Questions//
 * //13 September//**



JT ad Bridgestone Cog

//Discuss and deconstruct...//

//Brainstorm local issues that could be in PSA. Decide on a common theme for project.//

//Collect journal entries// //Homework check FB deconstruction.// //Discuss the assignment.//
 * //12 September//**

//Reminder of reaction paper due tomorrow.//
 * //16 September//**

//Work time w/ laptops...I think I have passwords.//

//1:1 w/ Dan and Chris//

//LEADING QUESTION -- How does the concentration of media differ between the groups you have chosen? Are certain demographics focusing on one or two specific media?//

//Get to it...Tomorrow is journal day. Presentations begin on Monday. Be impressive.//

//15 September//

//***REVIEW EXPECTATIONS FOR PROJECT*** Slow it down a bit. Decide on schedule.// //Re-read second page and brainstorm possible avenues for adventure.//

TODAY: First sheet completed, groups decided on, survey created. THURSDAY: Survey conducted (see me first, as I need to do the groundwork)...plan and organize presentation FRIDAY: Begin work on presentation, organize any weekend collaboration either in person or 'virtual'.

BRAINSTORM possible presentation media...(ppt, movie, website, etc). I left this open-ended on purpose, but we can decide together if you like.

If you are creating a presentation that is so large-scale that you require an extra evening or two, you may speak with me after school or at noon to explain your proposal. Penalty applies of proposal not fulfilled.

... //I realize rubric is spelled incorrectly.//

//Mobile lab three today// THURSDAY??? ML 1 on Friday


 * IMPORTANT NOTE RE: PROJECT, LAPTOPS, ETC***

Hey folks...sorry to have to explain things this way, but I needed to get a message to you asap.

I have the laptops booked for you tomorrow and Wednesday to work on your project. I just found out that you will most likely NOT be able to log into the student accounts until at least Wednesday. This means that your project prep for tomorrow (at least) will be on paper. Use your time to plan questions and surveys, decide on demographics, etc. You NEED to use your time wisely so we can get your presentations together as quickly as possible once we get the tech.

So...with this in mind, I was able to book another laptop cart for Thursday. I am also going to extend the presentation due date to Monday.

Use Tuesday - Thursday to REALLY prep your project. I'm looking for quality here. I'll post the rubric to this site once I get my other laptop going. If you have questions or concerns, either tweet me or email to chad.ball@nbed.nb.ca

Be good tomorrow. I won't be there.

//Reviewing expectations for today:// //* Reminder media paper due Friday.// //* Group work ... laptops available.// //* Twitter signups.// //Collect '2 hr' assignment// //Reminder of media paper to do for Friday// //State of Media paper...//
 * //14 September//**
 * //ANY LATE '2hr' ASSIGNMENTS COME IN NOW. ANYTHING PAST TODAY WILL BE RECORDED AS ZERO.//**
 * //13 September//**
 * //DEFINITION TO KNOW://**
 * Psychographic variables** are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).


 * Target demographic:** Population or consumer statistics regarding socioeconomic factors such as age, income, sex, occupation, education, family size, and the like. Advertisers often define their target market in terms of demographics; thus, demographics are a very important aspect of media planning in matching the media with the market. Each demographic category is broken down (by the various research companies) according to its characteristics.