Week+16

//**20 December**// //This will be a self-directed and self-paced class. The powerpoint below discusses, in detail, the concept of Target Audience. Please read through the presentation and understand the following:// //* Target Audience// //* Position Statement// //* Active Audience// //* Ideologies// //* Preferred and Oppositional REading// //* VALS and Psychographics// //* The 5 groups of Citizens// //In groups up to 3 people, please view the 5 ads at the end of the presentation and answer the questions. We will discuss these in class tomorrow.// //**19 December**//



//Dove -- True Colors//

//Dove -- Pro-Age//

//Axe -- The Axe Effect//

//Axe -- Chocolate Man//

//The Unilever Paradox...//

//Dove ppt.//

//Dove / Axe questions//